Sunday, February 27, 2011

The App Store effect

Apple recently had its 10th billion app download through the App Store. That?s almost two apps for everybody on the entire planet! Of course, we?re talking about iPhone, iPad and iPod touch apps here, but how is the new Mac App Store doing? A day after it launched Apple announced it had 1 million downloads already, but we?d imagine that a lot of those downloads were for the popular free app Twitter, which launched on the same day as the store.

App Store

It?s been well documented that the first App Store turned a lot of developers into App Store millionaires virtually over night, but has the same thing happened on the Mac App Store? Prices for apps on the Mac are usually a lot higher than on an iOS device, which I think is fair, since Mac apps generally have a lot more features and functionality, which requires longer development time, etc. Of course, that means you won?t see the same huge numbers of downloads, since the apps are generally more expensive. Or will you?

It seems that the Mac App Store is working the same magic as the iPhone App Store. Pixelmator has recently blogged about how they have earned $1 million in 20 days following its launch on the store, for example. And there are more success stories, too. Broken Rules have an interesting graph of the sales of its app And Yet It Moves, calling it ?our best launch ever?. Littlefin, RealMac Software and Evernote have all posted similar App Store success.

Autodesk held a press briefing late yesterday to update reporters on their Mac business and revealed that "in just three weeks, the Mac App Store edition of SketchBook Pro has sold twice as many copies as the prevision edition did for the entire year."

That's not bad. It seems that Apple's App Store is proving to be a huge success no matter what platform it runs on.

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