The Pioneer Press out of St. Paul, Minn. ran a feature today showcasing tactics that both Apple and Microsoft are using to lure business customers into investing money in their products. This includes a sneak peek into an Apple briefing room in Apple's new Uptown location in Minneapolis -- one of only five in the world that blends a conference room with high-end Mac gear. The reporter noted that he interviewed Ron Johnson, Apple's senior vice-president of retail operations, in this room with an iPad before each of them. The briefing room allows Apple to show off its offerings to business customers without trying to do the pitch in a crowded retail space.
This, along with other recent pieces such as an employee anonymously revealing what it's like to work at an Apple Store, is revealing a bit more of what Apple's culture is like at the retail level.
Taking a peek inside one of Apple's five exclusive briefing rooms originally appeared on TUAW on Thu, 17 Feb 2011 17:00:00 EST. Please see our terms for use of feeds.
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