Friday, March 11, 2011

An Amazon tablet would be iPad 2's only challenge, says Forrester

The current generation of Android tablets don't have what it takes to truly challenge the iPad 2, according to market research firm Forrester.

Instead, the research bods reckon that only viable iPad 2 challenger is Amazon, should the company decide to develop a tablet.

Forrester argues that existing competitors, from Android Honeycomb tablets like the Motorola Xoom to the BlackBerry PlayBook and HP TouchPad, are too pricey and don't offer the level of service that Apple can through its dedicated App Store and physical high street shops.

What if?

If Amazon came out with an Android or Linux-based tablet, however, it already has a ready-made storefront and an upcoming app store, and could offer Amazon-specific features like recommendations.

Could Amazon be considering a tablet? We don't imagine there are many tech brands that aren't considering tablets at this point and with an e-reader (the Amazon Kindle) already under its belt, there is precedent.

Forrester concedes that other companies, including Sony and Microsoft, could disrupt the market in a similar way to Amazon, but with Sony's prototypes verging on the insane and Microsoft pushing its tablet software back to next year, we're not convinced.

One thing is clear though: the current batch of tablets isn't up to much in Forrester's eyes.



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